Frequently Asked Questions
What Is SEO? Why SEO Is Important For Your Business?
Search Engine Optimization (SEO) is the process of enhancing your website and content to improve its visibility in search engine results. By optimizing for SEO, you can ensure your website ranks higher in search engine listings, thereby attracting more organic traffic. Essentially, SEO influences how your website appears in keyword searches within search engines.
SEO is crucial for your business because it:
– Creates brand awareness.
– Drives more traffic to your website.
– Connects your target audience with your website
– Enhances the credibility of your site
– Keeps you ahead of the competition
What Is Digital Marketing?
Digital marketing is the art of promoting products or services through digital channels like social media, search engines, email, and websites. It’s about creating a strategic online presence to engage with customers, using data analytics to personalize content and ads for specific audiences. This method enables precise marketing campaigns that can be tracked and refined for improved engagement and conversion rates. By harnessing the power of digital platforms, businesses can reach a wider audience, interact with them in real-time, and build lasting relationships. Digital marketing is essential in today’s connected world, where consumers expect seamless online experiences and brands strive to meet those expectations with innovative digital solutions.
What Is On-Page SEO? Best On-Page SEO Practices
On-page SEO, also referred to as on-site SEO, involves enhancing web page content to benefit both users and search engines. It encompasses various techniques such as content optimization, strategic use of headings, HTML tags, internal linking, image optimization, and URL structuring. The goal is to improve a website’s search engine rankings by meticulously optimizing each page and implementing essential tags like headings and meta descriptions to ensure the site is accurately indexed by search engines.
Best on-page SEO practices include:
- Assigning the appropriate title tags.
- Putting up the most apt and brief meta descriptions.
- Adding content with targeted keyword phrases.
- Adding header tags and keyword phrases
- Internal page linking
- Adding the image ALT tags.
- Making the content easy to understand.
Link Building Strategy Is Relevant In 2024?
Link building is the process of getting hyperlinks from quality websites back to your own website. The search engines use this link to crawl the web; the links are crawled between the individual pages of your website. Link building is an important aspect from the SEO perspective and most of the online marketing efforts are concentrated on link building.How is link building relevant in 2024?
- Link building helps in getting quality and targeted traffic to your website.
- Enhances the online visibility of a website or blog.
- High-quality incoming links mean that your website is portrayed as a valuable resource.
- Link building helps your website in getting indexed in the search engines faster.
Do you have special dietary options?
Yes, we offer an array of vegetarian, vegan, and gluten-free options. If you have other dietary requirements, please inform your server, and we’ll do our best to accommodate you.
Domain Authority, Is It Really An SEO Factor?
Domain authority is a search engine ranking score that determines the websites ability to rank in the search engine results. Domain authority ranges from 1-100 and it is calculated depending on the online standing of the website. The higher the score of the website, the better it will rank. The domain authority of the website is an important SEO factor as it denotes the credibility of that website. If you have fewer inbound links, you domain authority will be lower.
Domain authority is a crucial factor that is used by Google for ranking a website. The metric of domain authority was developed by MOZ, a website with a higher domain authority receives more traffic and ranks better.
Technical SEO, How Does It Affect SEO Ranking?
The term ‘technical SEO’ refers to the process of optimizing a website for crawling and indexing and it also comprises of some technical processes for improving the search visibility. Technical SEO helps in making the website faster and easier to understand by the search engines. The technical optimization is an important process of on-page optimization of a website that concentrates on improving the elements of your website for getting higher rankings. Technical SEO provides the necessary foundation for the website to rank higher. The technical SEO elements include optimization of website speed, optimizing the visuals, restricting redirects, ensuring mobile friendliness, improving the website architecture etc.
Will SSL Boost SEO Ranking?
A secured website is one of the most important factors that affect the ranking of the website. Having an SSL certificate installed on your website not just improves the credibility of your website but it helps in enhancing the trust factor of the customers as well. HTTPS provides a secure and encrypted connection for the users and the data that they share is safe always. Google encourages the webmasters to make the migration to a secure website and it emphasizes on having an SSL certificate as one of the best practices in securing higher rankings.
SEO or PPC which is more beneficial in Market?
SEO is the process of improving your website for enhancing its visibility for relevant search terms. It is about improving your website ranking and getting more targeted traffic to your website. PPC is the pay-per-click model in which the advertisers have to pay a price every time their ad is clicked. UAE is one of the fastest growing market and most of the people look for local options instead of the global ones. Therefore, SEO is a very important factor. The startups can opt for SEO for getting organic traffic and then PPC campaigns can be run as well along with strategic SEO planning.
How Do SEO Services Work ?
SEO services work with an in-depth analysis of the website for which SEO has to be done. The SEO strategies have to be in line with the goals and the vision of the business website. SEO strategies implemented include keyword research, on-page SEO optimization, technical optimization of the website, website content optimization and then the off-page SEO strategies. The off-page SEO strategies include link building, blog posting, social media optimization and publishing content that is informative and useful for the targeted audience. SEO strategies also take into consideration the type of audience that have to be targeted in order to create bespoke SEO campaigns.
How to find Best SEO Company?
Bellow mentioned are some guidelines that can be followed for selecting the best SEO company in Amman:
- Look at the previous performance of the company.
- Get in touch with the company representatives and discuss your goals with them and see what solutions they can offer.
- You can ask the SEO company to perform an SEO audit for your website so that you know the strengths and weaknesses of your website and you know which areas can be improved.
- Look for an SEO company that quantifies the work done.
- The SEO company should communicate effectively at all times.
- Analyze the case studies, client references and check the online reviews before selecting the SEO company.
SEO Pricing
Approximately an SEO project is charged around 500 JOD/ Month. However this pricing depends on the website and the strategies to be implemented and differs in accordance with the SEO company as well.
