Brand Identity System
Client
Aurelia Home Goods
Category
Ecommerce Retail
Year
2024
Tag
Design
Project Overview
A full visual identity for a home goods brand outgrowing its original founder-designed logo.
The Challenge
Aurelia's original branding was a quick logo made for a single market stall — it didn't hold up on packaging, a real storefront, or paid ads once the brand started selling online.
What We've Done
We built a full system — logo, type, color, packaging templates — designed to work as well on a product box as it does on a Instagram ad.
- 1 Brand Discovery & Positioning
- 2 Logo & Visual Identity Design
- 3 Packaging Template System
- 4 Brand Guidelines Delivery
Project Results
The new packaging shipped across their full catalog within a quarter, with brand recognition tracked via a simple pre/post customer survey.
%
Brand Recall Increase
SKUs Repackaged
Gallery
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