Growth Campaign
Client
Terra & Co.
Category
Ecommerce Retail
Year
2024
Tag
Marketing
Project Overview
A multi-channel paid campaign for a sustainable homeware brand expanding beyond its founder-led social following.
The Challenge
Terra & Co. had strong organic engagement but no paid acquisition strategy — growth was capped at whatever the founder's personal following could drive.
What We've Done
We built a Meta and Google Shopping campaign structure around their three best-selling products, with creative tested against the organic posts that already worked.
- 1 Paid Campaign Strategy
- 2 Meta & Google Shopping Setup
- 3 Creative Testing & Optimization
- 4 Performance Reporting
Project Results
New-customer orders grew steadily over the campaign's first quarter while blended cost-per-acquisition stayed within their target.
x
New Customer Orders
%
Lower Cost per Acquisition
Gallery
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