SaaS Launch Copy
Client
Flowstack
Category
SaaS Technology
Year
2025
Tag
Copywriting
Project Overview
Launch-day website and email copy for a workflow automation tool coming out of private beta.
The Challenge
Flowstack's beta users loved the product, but the landing page copy was written by engineers and described features, not the problem it actually solved.
What We've Done
We interviewed five beta users to find the language they actually used to describe their pain, then rewrote the site and launch emails around that.
- 1 Customer Interview Research
- 2 Landing Page Copywriting
- 3 Launch Email Sequence
- 4 Messaging Framework
Project Results
The rewritten landing page converted noticeably better than the beta version it replaced, measured over the first month post-launch.
%
Signup Conversion Lift
Customer Interviews
Gallery
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