SEO Content Strategy
Client
Bright Path Clinics
Category
Healthcare
Year
2023
Tag
Marketing
Project Overview
A technical SEO cleanup and content strategy for a multi-location clinic group losing local search visibility to newer competitors.
The Challenge
Bright Path had a page for each of its 6 locations, but duplicate content between them confused search engines about which page should rank for which city.
What We've Done
We rewrote each location page with genuinely distinct, city-specific content and fixed the technical issues splitting their search authority between duplicate pages.
- 1 Technical SEO Audit
- 2 Duplicate Content Cleanup
- 3 City-Specific Page Rewrites
- 4 Local Search Tracking
Project Results
Organic traffic to the location pages grew steadily over the following two quarters as the duplicate-content issues resolved.
%
Organic Traffic Growth
Location Pages Rewritten
Gallery
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