Email Sequence
Client
Cedar & Salt
Category
Restaurants Hospitality
Year
2025
Tag
Copywriting
Project Overview
A welcome and win-back email sequence for a restaurant group's loyalty program that nobody was opening.
The Challenge
Cedar & Salt's loyalty signups had grown for a year, but the only email the list ever received was a generic monthly newsletter with a low open rate.
What We've Done
We wrote a 4-email welcome sequence and a separate win-back sequence for lapsed diners, both triggered automatically instead of sent manually.
- 1 Loyalty List Audit
- 2 4-Email Welcome Series
- 3 Win-Back Automation
- 4 Open-Rate Testing
Project Results
The automated sequences now open at a far higher rate than the old monthly newsletter ever did, with a real reservation lift from the win-back series.
%
Email Open Rate
Automated Emails Live
Gallery
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