Website Copy Refresh
Client
Whitfield & Cole Law
Category
Legal Law Firms
Year
2024
Tag
Copywriting
Project Overview
A full rewrite of a law firm's website copy, from dense legal boilerplate to language actual prospective clients could follow.
The Challenge
Whitfield & Cole's site described practice areas in the same dense language used in filings — visitors couldn't tell if the firm handled their specific situation.
What We've Done
We rewrote every practice-area page around the specific questions prospective clients actually search for, reviewed and approved by the firm's partners for accuracy.
- 1 Practice Area Content Audit
- 2 Client-Language Research
- 3 Full Site Copy Rewrite
- 4 Partner Review & Approval
Project Results
Contact-form submissions from organic search grew within the first two months after the new copy went live.
%
More Contact Submissions
Practice Pages Rewritten
Gallery
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